Beauty Industry

The Pentawards 2012 Jury Announces Winners

Worldwide design competition recognizes packaging.

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By: Jamie Matusow

Editor-in-Chief

The Pentawards, a worldwide packaging design competition, named its winners this year in Paris. The Best of Body winner is the South Korean deoderant line by Etude House, which took home a platinum Pentaward.

The brand’s product line includes a roll-on deoderant in a stick package, a deorderant gel in a tottle, and a deoderant mist in a bottle. The packages have drawn-on faces, and an innovative plastic label features a drawing of hands being raised up in confidence – conveying the product benefit.

The Pentawards, a worldwide packaging design competition, named its winners this year in Paris. The Best of Body winner is the South Korean deoderant line by Etude House, which took home a platinum Pentaward.

The brand’s product line includes a roll-on deoderant in a stick package, a deorderant gel in a tottle, and a deoderant mist in a bottle. The packages have drawn-on faces, and an innovative plastic label features a drawing of hands being raised up in confidence – conveying the product benefit.

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